Challenges

The company needed a bold brand refresh that modernized its look without compromising its health-conscious ethos.

Every touchpoint—from social media and web to print and brand activations—needed to deliver a cohesive, contemporary, and authentic experience that stood out and commanded attention in a competitive, niche market.

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Solution

We partnered with design and innovation consultancy Bulldog Drummond to craft a unified visual language that balanced edge with authenticity.

By redesigning key touchpoints with bold typography, a refreshed color palette, and striking graphics, we created a cohesive, high-impact identity that elevated the brand across all channels.

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