Fresh N Lean was a meal delivery service offering ready-to-eat meals tailored to a variety of diets. The brand grew its reach by partnering with influencers to connect with health-conscious audiences.
The company needed a bold brand refresh that modernized its look without compromising its health-conscious ethos.
Every touchpoint—from social media and web to print and brand activations—needed to deliver a cohesive, contemporary, and authentic experience that stood out and commanded attention in a competitive, niche market.
We partnered with design and innovation consultancy Bulldog Drummond to craft a unified visual language that balanced edge with authenticity.
By redesigning key touchpoints with bold typography, a refreshed color palette, and striking graphics, we created a cohesive, high-impact identity that elevated the brand across all channels.