Srixon, a subsidiary of Sumitomo Rubber Industries Ltd., is a leading golf equipment brand known for its innovation and extensive golf equipment patents.
The challenge was to transform a static catalog into a dynamic e-commerce experience that truly engages users.
The goal was to design a sleek, user-centered interface that maintained the brand’s look and feel while ensuring every interaction was intuitive, seamless, and engaging.
I redesigned the catalog with a focus on clarity and usability, creating intuitive navigation, well-organized layouts, and visually guided paths.
By balancing aesthetics with functionality, each page became easier to explore, enhancing the overall user experience and helping customers engage with the products more effectively.