XXIO
XXIO is a premium Japanese golf brand specializing in lightweight clubs and balls. Designed for golfers with moderate swing speeds, XXIO emphasizes distance, forgiveness, and accuracy.
Services Provided
The primary challenge was converting the storefront from a traditional catalog format into a fully engaging e-commerce experience.
The goal was to design a user-centered interface that upheld the brand’s bold, high-end aesthetic while streamlining interactions, boosting engagement, and guiding users effortlessly through the experience.
I transformed the catalog into an intuitive e-commerce experience by redesigning the homepage, landing pages, and product pages with clear navigation and streamlined user flows.
Bold visuals were balanced with functional clarity, reducing friction and guiding users effortlessly through the site. The result was a high-end, user-centered interface that boosted engagement, conversions, and overall satisfaction.
